Awesome! If this is close to meat in macronutrient profile (no carb, protein/fat based), I'd be fine switching >90% of my ground beef consumption to it as soon as commercially available as long as it is less than $10/pound (cheaper would be better, though).
Even if a great steak is still better/worth eating, no one will say that fast food hamburger patties, taco bell mystery meat, etc. are in any way exemplars of amazing meat. If an animal is going to die for me to eat, it should be something like steak, not the lowest quality ground beef possible.
They're really smart going after the carnivore market.
Even if a great steak is still better/worth eating, no one will say that fast food hamburger patties, taco bell mystery meat, etc. are in any way exemplars of amazing meat. If an animal is going to die for me to eat, it should be something like steak, not the lowest quality ground beef possible.
They're really smart going after the carnivore market.