It seems reminiscent of the Green Project/FirstPerson episode that led to Java https://landley.net/history/mirror/java/javaorigin.html , and I'm sure many another attempt to keep some unhappy star players in a company's orbit using a spinoff.

Except no one was singing "How do you solve a problem like Jeff and Sanjay?" prior to this.

You don't know that for sure.

Ewing Theory, but for trillion dollar corporations.