That's some hillarious misnaming, I love it. It probably was meant to be something like "make more comprehensible, use simpler language but more words" and we got this.
But for their target market, corporate office drones writing crap that nobody will ever read more than once (if even that), this is actually perfect and makes AI usage numbers go up. "Make longer" is amazing for someone who just wants to pretend they put more effort than they actually did.
(of course, everyone else can do that too, and the length/literacy of prose is no longer a good proxy for effort. In nature, "honest signalling" only works if the signal is costly. Removing the cost from the signal makes the signal worthless)
