In the realm of apps and stuff, it is pretty much just repacking of someone else's idea.
In the world of B2B, there are definitely companies that provide service based on direct personal experience of senior employees. While they may be using the same software available to others, it's the logic to know what to tell that same ol' software what to do that matters. Over my entire career I have dealt with multiple companies that write code but have zero knowledge about the subject matter the code is being written for so that basic mistakes are made resulting in utterly ineffective software.
In the world of B2B, there are definitely companies that provide service based on direct personal experience of senior employees. While they may be using the same software available to others, it's the logic to know what to tell that same ol' software what to do that matters. Over my entire career I have dealt with multiple companies that write code but have zero knowledge about the subject matter the code is being written for so that basic mistakes are made resulting in utterly ineffective software.