Yeah, except profits are down from the peak. I do not know enough about the market, but my suspicion is that they basically benefited by focusing on a specific market, "Focus," and will basically see this erode over time as more companies in the high end move into their market.
pivoting is useful if you are doing several things, one well and the others badly. You stop doing whatever it is you are bad at and focus on what you are good.
If your company is going strongly overall, you can just continue doing whatever you are doing (adapting to the market is still necessary, but not with huge changes)
